Analytics and Performance
This guide helps you understand your Buy Button Plus analytics and optimize button performance.
Understanding Button Analytics
Buy Button Plus provides analytics for each button, allowing you to track performance and make data-driven decisions.
Accessing Analytics
From the dashboard, click on a button to go to its details page.
Scroll down to the Analytics section.
Key Metrics
The following metrics are available for each button:
Total Orders: The number of orders placed through this button
Total Sales: The total value of orders placed through this button
Conversion Rate: The percentage of button views that resulted in a purchase
Average Order Value: The average value of orders placed through this button
Views: The number of times the button has been viewed
Time-Based Analysis
Analytics are available for different time periods:
Last 7 days
Last 30 days
Last 90 days
Custom date range
Use the date selector in the analytics section to change the time period.
Sales Charts
The sales chart shows:
Daily/weekly sales trends
Order volume over time
Comparison to previous periods
Hover over data points to see detailed information for specific days.
Tracking Order Sources
Buy Button Plus automatically tracks where orders originated, helping you understand which buttons and websites are most effective.
Order Attribution
Each order placed through a button is associated with:
The specific button used
The website where the button was embedded
The customer's device type (desktop, mobile, tablet)
Referral source (when available)
Identifying Successful Buttons
Compare analytics across different buttons to identify which:
Products sell best through buy buttons
Button styles have the highest conversion rates
Website placements generate the most sales
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